FOUR PILLAR INDUSTRIES

Petrochemicals/ Tourism/ Industry-City / Commerce

4 Major pillar industries

SINCE 1987

Starting Point 1987

39 Years

TOP500 COMPANIES

Chinese private enterprises

500 Strong

TOTAL ASSETS>10 BILLION RMB

Total assets exceed

10 billion+
Yuanzhou Group

Group Overview

Founded in 1987 in Linhai, Zhejiang, Yuanzhou Group is headquartered in Shanghai and focuses its core development on the Yangtze River Delta. It is the first enterprise in Zhejiang’s service sector to be awarded the “China Well-Known Trademark.” Upholding the core values of “sincerity, integrity, keeping promises, respecting customers, valuing employees, and pursuing mutual growth and win‑win outcomes,” Yuanzhou has evolved into a modern service‑oriented group that places the tourism industry at its core, with industrial‑urban integration and petrochemicals as its two strategic pillars, while leveraging commerce to extend and integrate upstream and downstream resources. The company is committed to building a platform for healthy travel and residential lifestyle solutions.

Core Industry Layout

Petrochemicals: The Foundational Cornerstone of Industrial Integration

Founded in 1987, Yuanzhou Petrochemical is the founding business of the Yuanzhou Group. Upholding the group’s human‑centered management ethos—“Fueling Cars, Fueling People”—it carries more than three decades of corporate history and industry expertise. The company focuses on the trading and distribution of refined petroleum products and lubricants, as well as the operation of a chain of service stations. Its jointly developed storage‑terminal project has been designated a key marine‑economy initiative in Zhejiang Province.

Leveraging three core strengths, the company is steadily advancing through an integrated industrial model that seamlessly combines warehousing, logistics, and trading. Over nearly four decades, it has cultivated a network of nearly one thousand upstream and downstream partners and established robust strategic alliances with numerous industry leaders, thereby building an efficient, collaborative supply-chain management system and a stable, reliable resource‑security network. Yuanchou Petrochemical will consolidate its traditional business advantages, extend its industrial value chain, strengthen cross‑functional and inter‑segment collaboration, and continue to deliver exceptional value to customers, society, and shareholders.

Travel Industry: A Pioneer in the Healthy Living and Residency Ecosystem

Yuanzhou Hospitality is the flagship business of the Yuanzhou Group, with nearly 30 years of deep expertise in the hotel industry. Guided by the mission of delivering “high‑quality, healthy living,” it is committed to building a premium national hotel brand that redefines wellness‑focused travel and residence, striving to become an industry leader. Today, Yuanzhou Hospitality operates and develops more than 30 upscale hotels across key cities nationwide, has introduced the international luxury wellness brand Anandi and the luxury holistic‑wellness lifestyle brand Sheriya, and has launched three distinctive hotel brands—Yuanzhou Hotels, Yuanzhou Yiting, and Lujing—each with its own unique identity: Yuanzhou Hotels for luxury business travel; Lujing for themed resort stays; and Yuanzhou Yiting for urban boutique hospitality. Yuanzhou Hospitality has been repeatedly recognized by the China Tourism Hotel Association as one of the “Top 60 Hotel Groups in China.”

Yuanzhou Hospitality consistently prioritizes the quality of life for high-end business travelers, striving to create distinctive “business‑travel‑leisure” destinations that embody health and well‑being. Its “Yuanzhou Club” membership program currently boasts nearly 5 million active members and is expanding its reach at an annual growth rate of 40%. Looking ahead, the company will focus on developing the Yangtze River Delta region in line with a strategy of “Jiangsu, Zhejiang, and Shanghai—steady growth, refined excellence.”

Throughout its development, Yuanzhou Hospitality has followed a growth strategy of self‑funding, in‑house construction, and direct operations, thereby establishing six core competency frameworks: a replicable talent‑development system, a modular management and operational system, a personalized E+1 service model, robust capabilities in hotel information‑technology R&D, expertise in hotel planning and renovation, and an advanced food‑safety management system. These strengths have underpinned a portfolio of successful projects.

Industry-City: A provider of urban renewal and lifestyle‑travel services.

Founded in 1993, Yuanzhou Industrial & Urban Development has been dedicated for more than three decades to revitalizing and upgrading urban spaces. The company has earned prestigious accolades such as “Top 500 Chinese Real Estate Enterprises,” “Top 100 Chinese Residential Developers,” and the “National Guangxia Award,” and has successfully managed and operated over 5 million square meters of diversified properties, spanning high-end residential, hospitality, office, and other mixed-use sectors.

The company’s core competencies are embodied in three key areas: first, “regional brand‑building capability,” achieved through a relentless pursuit of product excellence to become a regional leader; second, “innovation in tourism‑and‑residence‑oriented integrated urban development,” with the creation of premium upgrade‑focused and villa‑type product lines, alongside the development of health‑and‑wellness resort projects in locations such as Jiuhuashan and Anji, seamlessly integrating Far East’s high‑end membership network; and third, “refined management capabilities,” supported by an end‑to‑end, one‑stop service team that ensures project efficiency through a meticulous, precision‑driven operating model. Looking ahead, Far East Integrated Urban Development will continue to deepen its expertise in urban renewal and asset management, strengthen its light‑asset operations and product innovation, and strive to become an industry benchmark—leading the way in fostering a lifestyle of travel‑and‑residence living while empowering cities to achieve sustained growth.

Commerce: A Comprehensive Service Platform for Upstream and Downstream Resources

Relying on the Group’s nearly 40 years of industrial expertise, Yuanzhou Commerce focuses on end-to-end domestic trade services. Its core offerings span textiles, chemicals, agricultural and sideline products, and other categories, integrating upstream and downstream resources to conduct centralized procurement and order‑based trading while simultaneously meeting the Group’s internal sourcing needs. Leveraging digital management, it streamlines procurement and sales processes, implements rigorous quality control and risk mitigation measures, and provides standardized collaboration protocols and efficient capital‑flow solutions—helping customers optimize sourcing, reduce costs, ensure quality, and steadily expand their businesses.

Yuanzhou’s import‑export operations cover conventional product categories such as frozen meat, seafood, and fruits, as well as trade in electronic equipment like servers. Our supply chain spans multiple countries, including Brazil, Chile, and Vietnam, supported by efficient customs clearance at numerous ports. We offer flexible trade terms such as CIF and EXW, complemented by foreign‑exchange risk management and tailored logistics solutions. Leveraging our extensive cross‑border trade expertise, rigorous quality‑control systems, and end‑to‑end compliance safeguards, we seamlessly connect global resources, providing customers with secure, efficient, integrated cross‑border trade services.

Management System and Corporate Culture

Yuanzhou firmly believes that “there are no bad industries, only bad companies,” and has consistently embraced a learning‑oriented organizational culture and management innovation: in 2008, it adopted GE’s 4R management system; in 2012, it implemented the Amoeba‑based lean management system; in 2016, it introduced Huawei’s management framework and established a partnership‑based incentive mechanism; in 2018, it benchmarked Japan’s century‑old enterprises to deepen its commitment to service excellence; and in 2024, it drew inspiration from the Fengdonglai spirit to elevate both customer experience and employee well‑being standards.

Yuanzhou actively implements the “Business Partner Mechanism” and the “Equity Incentive Program,” establishing a dual-track talent development pathway that combines managerial and professional tracks. Driven by a customer-centric, inverted‑triangle management model, the company continuously generates value. Upholding the corporate spirit of “hard work, vigilance in times of stability, pursuit of excellence, and constant gratitude,” Yuanzhou fosters symbiotic, win‑win relationships with its partners through exceptional service, and remains committed to its core promise of “creating a better life.”

Founded in Linhai, Zhejiang, in 1987.

Founded in Linhai, Zhejiang, in 1987.

Foundational roots of industrial integration

Foundational roots of industrial integration

A leader in the healthy travel and living ecosystem

A leader in the healthy travel and living ecosystem

Urban Renewal and Long-Term Living Service Provider

Urban Renewal and Long-Term Living Service Provider

Integrated Upstream and Downstream Resource Service Platform

Integrated Upstream and Downstream Resource Service Platform

Uphold the principles of a learning organization and management innovation.

Uphold the principles of a learning organization and management innovation.

Yuanzhou Group

Brand Culture

S&N MISSION

Improve quality of life
Creating social value

S&N VISION

Becoming highly respected

Industry leader

S&N CORE VALUE

Sincere and earnest, true to our word, and respectful of our customers.
Respect employees, coexist and achieve win-win outcomes.

S&N BRAND DECALRATION

Yuanzhou Creates a Better Life

远洲集团股
远洲集团股
远洲集团股
远洲集团股
Yuanzhou Group

Talent Development

Yuanzhou Group

Development History

From 2009 to the present, brand diversification has forged a new future. 1999–2008: Iterative Management for Growth 1987–1998: Pioneering Efforts and Laying the Foundation

Yuanzhou Group and Sinopec Zhejiang Taizhou Company have officially signed a strategic cooperation agreement.

Yuanzhou Group and Sinopec Zhejiang Taizhou Company have officially signed a strategic cooperation agreement.

2025

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Yuanzhou Group and Inspur Tongruan Information have successfully signed a strategic cooperation agreement, focusing on deepening collaboration across three key areas: “computing power services,” “digital innovation,” and “hotel intelligence.”

Yuanzhou Group and Inspur Tongruan Information have successfully signed a strategic cooperation agreement, focusing on deepening collaboration across three key areas: “computing power services,” “digital innovation,” and “hotel intelligence.”

2025

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The grand opening of Yuanzhou Travel—Shanghai Guangfu Network Technology Co., Ltd.—marks Yuanzhou Group’s strategic deployment in the field of digital hotel operations.

The grand opening of Yuanzhou Travel—Shanghai Guangfu Network Technology Co., Ltd.—marks Yuanzhou Group’s strategic deployment in the field of digital hotel operations.

2025

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Yuanzhou Commerce was awarded the “Strategic Partner” designation by the East China Branch of Sinopec Lubricant Co., Ltd.

Yuanzhou Commerce was awarded the “Strategic Partner” designation by the East China Branch of Sinopec Lubricant Co., Ltd.

2024

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Yuanzhou Hospitality has signed a strategic cooperation agreement with Wyndham Hotels & Resorts, introducing the Surya brand to further strengthen its brand portfolio.

Yuanzhou Hospitality has signed a strategic cooperation agreement with Wyndham Hotels & Resorts, introducing the Surya brand to further strengthen its brand portfolio.

2024

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Yuanzhou Hospitality is exploring a third-party hotel management model and has taken over the Taizhou Kaitou Yuanzhou Wyndham project.

Yuanzhou Hospitality is exploring a third-party hotel management model and has taken over the Taizhou Kaitou Yuanzhou Wyndham project.

2023

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Taizhou Yuanzhou Petrochemical Storage

The terminal has officially commenced operations.

Taizhou Yuanzhou Petrochemical Storage

2021

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Baotou Daju Hui opens for trading

Ten years of sharpening the sword.

Baotou Daju Hui opens for trading

2020

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Launch the Anji Anadi Project

Launch the Anji Anadi Project

2020

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Shanghai Yiting Hotel Opens

The first boutique hotel has opened.

Shanghai Yiting Hotel Opens

2018

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The Anadi Hotel in Shanghai has opened.

The first luxury wellness hotel has opened.

The Anadi Hotel in Shanghai has opened.

2018

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Lujing Tiantai Hotel Opens

The first themed resort hotel has opened.

Lujing Tiantai Hotel Opens

2017

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Learning from Huawei

Strategy and Organizational Transformation

Learning from Huawei

2016

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For the first time, it has been honored as one of China’s Top 60 Hotel Groups of the Year.

For the first time, it has been honored as one of China’s Top 60 Hotel Groups of the Year.

2014

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Embrace the E+1 Service System Transformation

The first-ever transformation of the service system

Embrace the E+1 Service System Transformation

2012

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Headquarters relocated to Shanghai.

Headquarters relocated to Shanghai.

2011

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The “Yuanzhou” trademark has been recognized as a Well-Known Trademark in China.

The “Yuanzhou” trademark has been recognized as a Well-Known Trademark in China.

2011

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Study in Toyota, Japan

Embarking on the Path of Precision Management

Study in Toyota, Japan

2009

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Introduce the 4R management system.

First Management Transformation

Introduce the 4R management system.

2008

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Jiujiang Yuanzhou International Hotel Opens

The first five-star hotel

Jiujiang Yuanzhou International Hotel Opens

2005

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Linhai Yuanzhou International Hotel Opens

The first hotel—and the first four-star international tourist hotel—has opened.

Linhai Yuanzhou International Hotel Opens

1998

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Linhai International Home Launches for Sale

The first industry-city project

Linhai International Home Launches for Sale

1998

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Linhai Xunqiao Gas Station Established

The first shareholding cooperative gas station

Linhai Xunqiao Gas Station Established

1987

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Introduce the 4R management system.

First Management Transformation

Introduce the 4R management system.

2008

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Jiujiang Yuanzhou International Hotel Opens

The first five-star hotel

Jiujiang Yuanzhou International Hotel Opens

2005

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Linhai Yuanzhou International Hotel Opens

The first hotel—and the first four-star international tourist hotel—has opened.

Linhai Yuanzhou International Hotel Opens

1998

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Linhai International Home Launches for Sale

The first industry-city project

Linhai International Home Launches for Sale

1998

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Linhai Xunqiao Gas Station Established

The first shareholding cooperative gas station

Linhai Xunqiao Gas Station Established

1987

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Yuanzhou Group

Social Responsibility

Blossoms and tender spring breezes bear the deep affection of all; sparks ignite into a blazing torch, illuminating our hometown. — Farzhou Scholarship Award Ceremony

To recognize the outstanding students of Baishuiyang Middle School who achieved excellent results in that year’s junior high school entrance examination, Yuanzhou Group has established the Yuanzhou Scholarship, demonstrating its corporate social responsibility, supporting the development of education, and inspiring young people to study diligently and strive for excellence.

Loving a Thousand People | Yuanzhou Group’s 2025 Qingming Commemoration Event for Martyrs and Heroes

As the Qingming Festival approaches, in order to promote the spirit of patriotism, honor the enduring contributions of revolutionary martyrs, and strengthen the team’s sense of national identity and ethnic pride, Yuanzhou Group has put its “Love One Person” philanthropic philosophy into practice by coordinating with numerous regional industrial subsidiaries across the country to organize Qingming memorial activities for heroic martyrs.

Protect a Forest | Yuanzhou Group’s 2025 Arbor Day Public Welfare Initiative

As spring returns to the land, all things awaken and flourish. In anticipation of Arbor Day, Yuanzhou Group has enthusiastically responded to the nation’s call to build an ecological civilization, upholding its corporate mission of “Creating a Better Life.” Several of its hotels have joined forces to launch the “Protect a Patch of Forest” public‑service campaign, putting the green development philosophy into practice through concrete actions—adding greenery to our cities and empowering our ecosystems.

Yuanzhou Group

Awards and Honors