About Yuanzhou
Yuanzhou Group Co., Ltd. was established in 1987.
It integrates four major industries: Yuanyouzhou Tourism, Yuanyouzhou Petrochemicals, Yuanyouzhou Industry and City Development, and Yuanyouzhou Commerce.
Yuanzhou Tourism Industry
A leader in healthy travel and living ecosystems
Hotel brand
Operating/Under-construction Hotels
Active Member
Yuanzhou Petrochemical
The Foundational Basis of Industrial Integration
Possesses mid-year transshipment capacity through cooperative operations.
Yuanzhou Industry-City
Urban Renewal and Lifestyle Services Provider for Travelers
Total development scale
Innovative Property Services
Yuanzhou Commerce and Trade
Integrated Upstream and Downstream Resource Service Platform
Focusing on end-to-end services for domestic trade.
The core coverage includes textiles, chemical products, agricultural and sideline products, and other categories.
Establishing the “Liangtian Jishi” agricultural brand
Eight Major System Advantages
A Rapidly Streamlined Construction and Renovation System
The 3.6.9 principle—three months for minor renovations, six months for a full overhaul, and nine months for new construction—ensures that, while prioritizing quality, both the project timeline and costs remain below industry averages. This approach results in a short ramp-up period per store, rapid maturation, and the ability to achieve profitability within three months.
Experience E+ Services and a Unique Healing System
With a service experience design that embodies the E+1 philosophy, we have crafted a distinctive service system unique to Yuanzhou. By seamlessly integrating the Healing & Romance Workshop into every service detail, spatial design, and signature program, we offer a journey of身心 restoration and energy replenishment. This initiative aims to swiftly establish industry‑leading word‑of‑mouth reputation in the region, with an average online review score exceeding 4.8 and consistently ranking among the top domestic hotel groups.
Standardized Group Supply Chain System
Yuanzhou’s standardized centralized procurement reduces purchasing costs and enhances value for money. With a safety‑stock management system, it effectively shortens supply lead times, empowering hotels to operate more efficiently.
A visualized digital business system
Leveraging digital modeling in the business domain, we have built a highly agile B‑dashboard capability that supports managerial decision-making and delivers an intelligent, secure, and digitally driven operational solution.
Modular Operations Management System
Customized hotel management modules and ameba‑style micro‑modular operations ensure that every business unit and space is a profit‑generating segment.
A systematic talent development framework
With partnerships spanning more than 60 educational institutions, we have established six major talent-development frameworks. Our well‑established “8020 Talent Strategy” enables the rapid formation of a hotel operations team within just one month.
An integrated platform-based operating system
Yuanzhou’s integrated marketing system leverages a network of over 4 million members and contracted clients to swiftly establish a robust pipeline for high‑quality orders. Coupled with a regional integration strategy that expands large stores while supporting smaller ones, it consolidates premium local resources to enhance operational efficiency.
A distinctive food safety management system
By integrating the internationally popular HACCP risk‑based preventive control approach with the strengths of China’s hotel industry—its meticulous operational standards and strong execution capabilities—Yuanzhou has developed a distinctive FSMS food safety management system, ensuring the safety and integrity of its operations.
Ecosystem
Brand
Brand
Membership System
Membership System
Digital Operations
Digital Operations
A brand portfolio with distinct identities
Urban Wellness and Healing Retreat
The joy of balance
Urban Wellness and Healing Retreat
The joy of balance
Urban Wellness and Healing Retreat
The joy of balance
Urban Wellness and Healing Retreat
The joy of balance
Urban Wellness and Healing Retreat
The joy of balance
The Yuanshouhui membership system based on private-domain operations.
Boasts 5 million high‑value, highly active members with a high average transaction value.
“Yuanzhou Club” is a premium experience program meticulously crafted by Yuanzhou Hospitality for high-net-worth clients. Built on private‑domain operations, the program is dedicated to delivering an exceptional service experience. We deeply respect and understand each member, co‑exploring together and growing side by side.
Attractive membership benefits, including exclusive discounts, room upgrades, complimentary breakfast, and personalized experience‑based activities.
Offer high-value membership points that can be redeemed anytime online for hotel rooms, dining experiences, customized activities, and exquisite gifts.
They are both members of the Yuanzhou Association and private‑domain customers of the hotel, bringing them even closer to the local community and the hotel itself.
Yuanzhou Association = Precise Service = Customer Satisfaction = Value Delivery
New Media and Digital Marketing System
Focus on digital operations
Vertical segmentation of six major business modules.
Wedding Banquet
We have a professional wedding planning and service team, offering one-stop, customized wedding solutions.
Meeting
Providing end-to-end services for government agencies, enterprises, and organizations, including professional conferences, annual meetings, celebrations, and other events.
Agreement Company
We have entered into long-term cooperation agreements with major corporations and institutions, providing services such as business travel, accommodation, and catering.
Travel agency
Integrate resources across the tourism industry chain, offering group tours, customized itineraries, and local tour operator services, among others.
Online
Leverage the Yuanzhou Association and third-party partners and channels to deliver digital marketing, room‑booking, and dining‑reservation services.
Food and Beverage
Leveraging hotel dining and independent brands, we offer à la carte dining, high-end banquets, themed cuisine, and group catering services.
Food and beverage brand
Henglu
Primarily featuring Jiangsu and Zhejiang cuisine, complemented by modern Cantonese dishes, our menu captures the poetic charm of Jiangnan’s misty rain—making it the perfect venue for gatherings and social events.
Jinlin Xiangfu
The main cuisine is a Jiangsu–Zhejiang fusion, with ingredients carefully sourced from Taizhou’s seafood farms and Anji’s Lujing agricultural and vegetable production base.
Ju Shixuan
Bringing together Hangzhou, Cantonese, and local Shanghai cuisines, our high‑end service showcases authentic, exquisitely crafted dishes.
We are committed to creating value for our partners.
Real-world experience and a world-class professional team provide tailored support across the entire hotel operations process.
01
Project Positioning and Product Planning
· Market Analysis
· Preliminary Recommendations on Product Positioning and Facilities
· Investment Feasibility Study
· Recommendations for Collaboration Models
Business Development Department, Financial Control Management Center, Engineering Design Management Department
02
Design and Construction
· Provide technical services and guide hotel design and construction in accordance with international hospitality standards.
· Construction Cost and Schedule Management
· Design Review
· Key milestone acceptance
Business Development Department, Engineering Design Management Department, Operations Center, Procurement Management Center
03
Planning and smooth opening
· Raising funds for support
· Recruitment and training for key positions such as hotel general manager
· Opening Budget and Procurement for Opening
· System Installation and Support
· Channel launch
· Brand awareness campaigns and media events
Operations Center, Technology Company, Marketing Center, Brand Department, Financial Control Management Center, Human Resources Management Center
04
Outstanding Operations Management
· Annual Business Plan and Business Forecast
· Group Marketing Activities
· Key Account and Member Management
· Quality and Reputation Management
· Asset Maintenance and Management
Operations Center, Technology Company, Revenue Management Department, Marketing Center
Cooperation Model One: Full-Service Management Entrustment
Under this model, while safeguarding the owner’s core control, the professional team is granted ample operational authority, making it a mature management system that strikes a balance between asset value and operational performance.
Core Principles
Owner retains control over assets: The owner exercises ultimate oversight over the hotel’s finances and assets by approving the annual budget and key asset‑related matters.
Professional Operational Autonomy: The management company independently assumes responsibility for day-to-day operations within the agreed scope, fully leveraging its professional systems, brand resources, and operational capabilities.
Supervision and Return-Oriented Approach: Property owners oversee the management company’s performance, while the management company prioritizes maximizing value for the owners.
Collaboration Process
01
Preliminary Assessment: Both parties have reached a preliminary consensus on the hotel market outlook, cooperation model, and hardware planning and operational framework.
02
Signing a Memorandum of Cooperation: Yuanzhou Tourism submits a cooperation proposal, and, if necessary, a Memorandum of Cooperation will be signed to specify the core terms of collaboration between both parties.
03
Signing the Formal Agreements: On this basis, the “Pre-Opening Technical Advisory Agreement” and the “Full-Service Management Agreement” will be signed in sequence, thereby finalizing all cooperation details.
Cooperation Model Two
Third-party operations management
Yuanzhou’s Advantages
Operational excellence, localized catering and MICE expertise, strong quality control and a solid reputation, and effective cost management.
Far Continent
Management
Nearly thirty years of management experience, with a mature and well‑established management and quality‑control system.
Word of mouth
With trusted quality and an excellent reputation, the core OTA achieved a 4.73‑point rating in 2023, placing it among the top hotel management groups in China.
Service
A mature service system and state‑guest‑level service expertise
Talent
A vast pool of professional talent and Yuanshou Academy’s comprehensive training system.
Performance
A mature marketing and revenue management system, backed by proven, outstanding operational performance.
Brand owner
• Ensuring product quality through brand standards
• More focused on brand communication, the development of membership system platforms, and empowerment.
• More efficient, asset-light revenue generation
Owner
• Reduce management and operational costs, particularly personnel expenses.
• Leveraging local expertise in food and beverage, meetings, and banqueting helps boost non-room revenue.
• Operating performance is guaranteed, and under appropriate conditions, the owner’s minimum rate of return requirement is assured.
• Enhance asset management efficiency based on brand empowerment.
Asset Management Experience from the Owner’s Perspective
Drawing on more than two decades of extensive experience in self‑investment, self‑construction, and direct operation, Yuanzhou Hospitality places a strong emphasis on meeting and exceeding owners’ expectations for investment returns. By optimizing revenue management, streamlining operating costs, and refining operational workflows and space utilization, we both increase revenues and reduce expenses, thereby enhancing the investment returns of both our clients and their projects, unlocking asset value, and striving to become an ideal partner that delivers mutual benefits and win‑win outcomes.
*Data sources: Horwath and Hetai Grand Ceremony; financial reports of hotels operated by Yuanzhou Management
Asset Management
Customize personalized
Hotel Investment Management Plan
Revenue Management
Precise market positioning and dynamic pricing strategies
Operating Cost Optimization
Comprehensive supply chain management, efficient energy management, and talent management.
Empowering Asset Value
Brand building, asset value-added services
Operational Modules and Space Optimization
Utilization of idle space, digital operations
Yuanzhou Creates a Better Life
Yuanzhouhui Official Account
